Method of creating an audience map

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United States of America Patent

PATENT NO 8515450
SERIAL NO

13392537

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Importance

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Abstract

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A method of creating an audience map comprising the steps of; receiving a focus point comprising location data defining a geographical location; receiving trace data defining at least one geographical location of a potential viewer; determining a field of view which represents a region within which a potential viewer could see the focus point; projecting the field of view from either; (i) the focus point and determining whether the or each geographical location of the trace data falls within the field of view of the focus point and recording occurrences thereof; or (ii) the or each of the geographical locations of the potential viewer and determining whether the geographical location of the focus point falls within the field of view of the or each of the geographical locations of the potential viewer and recording occurrences thereof; and generating an audience map based on the recorded occurrences.

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Patent Owner(s)

Patent OwnerAddress
TOMTOM POLSKA SP Z O O00-406 WARSZAWA

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Wysocki, Arkadiusz Lodz, PL 6 175

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