System and method for an adaptive scheduling system architecture
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United States of America Patent
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Apr 16, 2013
Grant Date -
Aug 7, 2008
app pub date -
Feb 2, 2007
filing date -
Feb 2, 2007
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Abstract
The disclosed embodiments describe an automatic, adaptive system and method for efficiently and effectively scheduling advertising spots in commercial break locations across various networks, zones, channels, dates, times, and specific products, for example. The disclosed embodiments make use of fixed and relative factors, that may be user-defined, which assign a “cost†to one or more particular breaks which thereby allow for quick and accurate scheduling of spots. The “costs†may represent a value, or desirability, of a break for the advertiser and may be a function of both the fixed and relative factors. The fixed and relative factors may be configurable and may change for different advertising clients, different contract lines, different networks, different spot placement, etc.
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