Method for measuring effectiveness of sampling activity and providing pre-market product feedback
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United States of America Patent
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Jan 29, 2013
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N/A
app pub date -
Aug 17, 2009
filing date -
Aug 15, 2008
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Abstract
There is disclosed herein an improved method for measuring the effectiveness of a sampling event, particularly correlating a product sampling event with the consumer's purchase of a corresponding purchasable product. Preferably, a product sample terminal is employed to identify a consumer, dispense a product sample to the consumer, store data pertaining to the product sampling event, and correlate the consumer's purchase of a corresponding or complimentary product for determining whether the product sampling event converted the event into the consumer's purchasing decisions. Additionally disclosed is a method for soliciting, aggregating, and processing consumer preferences pertaining to product attributes for informing investment decisions with regard to product development.
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