Methods and apparatus to monitor advertisement exposure
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United States of America Patent
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Oct 30, 2012
Grant Date -
Aug 20, 2009
app pub date -
Sep 4, 2008
filing date -
Feb 19, 2008
priority date (Note) -
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Abstract
Methods and apparatus to monitor advertisement exposure are disclosed. An example method includes determining via a meter that a media content segment was presented at a media content presentation device and determining via an activity monitor different than the meter that a computing resource related to the media content segment was accessed by outputting an indication of an association between the computing resource access and the media content presentation after the presentation of the media content segment.
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