Optimized bidding for pay-per-click listings
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United States of America Patent
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Aug 14, 2012
Grant Date -
N/A
app pub date -
Feb 14, 2008
filing date -
Feb 14, 2007
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Abstract
A plurality of pay-per-click listings is retrieved based on a search query. For each pay-per-click listing, a rank value is calculated that is based at least in part on a performance score and a maximum bid, thereby generating a calculated rank value. The plurality of pay-per-click listings is ordered based at least in part on the calculated rank value. A cost is determined associated with each of the plurality of pay-per-click listings.
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