Online search advertising auction bid determination tools and techniques
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United States of America Patent
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Jul 31, 2012
Grant Date -
Aug 5, 2010
app pub date -
Jan 25, 2010
filing date -
Jan 30, 2009
priority date (Note) -
Expired
status (Latency Note)
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Abstract
A machine-controlled method can include estimating expected conversion rates for ads by applying an estimated conversion rate statistical model to each ad, estimating an expected AOV for each ad by applying an estimated AOV statistical model to each ad, applying an inference algorithm, and determining auction bids based on the estimated expected conversion rate and the estimated expected AOV for the ads.
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