Methods of acquiring actual real-time shopper behavior data approximate to a moment of decision by a shopper
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United States of America Patent
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Jun 5, 2012
Grant Date -
Oct 14, 2010
app pub date -
May 12, 2010
filing date -
Sep 21, 2007
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Abstract
The invention provides methods of acquiring actual real-time shopper behavior data during product selection of purchasable items by a shopper in a store. More specifically, disclosed herein are methods of using a communications multi-network, a First Moment of Truth device and a data collection device to track actual real-time shopper behavior data relating to the presumed locations of shoppers in a store, the time spent and location of time spent by a shopper while considering a purchasable item and products chosen for purchase.
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