System and methods for direct targeted media advertising over peer-to-peer networks
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United States of America Patent
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Jan 3, 2012
Grant Date -
Feb 3, 2005
app pub date -
Aug 12, 2003
filing date -
Aug 12, 2002
priority date (Note) -
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Abstract
An information handling system according to the invention comprises an input for receiving search requests seeking one or more specified files; a search engine for searching a database for names of files satisfying a received search request; and server logic for serving a results page comprising the names of files satisfying a received search request and a hyperlink associated with each file name. Each hyperlink in the results, when activated causes transmission of a request for the selected file that is associated with the link. The request for the selected file is directed to a file server controlling a database of files including the selected file. The file server responds to the request by serving a content (or media) file comprising a copy of the selected file with an embedded request for information for presentation to the person from whom the search request was received. When the user runs the downloaded content file the content file sends a request for service to a site (e.g., a reflector server) that responds by serving information such as advertising to the requester.
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