System and method for tracking the network viral spread of a digital media content item

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 8010657
APP PUB NO 20080256233A1
SERIAL NO

11945833

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Abstract

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Systems and methods are provided to track viral marketing. The resulting user interfaces can include a map that tracks propagation via a node tree or a geographic map that shows where media was viewed. The information may also be displayed as a cumulative or absolute tracking graph, which is based on various parameters, such as number of views, number of transmissions, rewards earned, etc. The systems and methods can track viral propagation through, e.g., email, social networking service or site messages or postings, and instant messages. Data used by the invention include URLs as received from a media transmission page form, the URLs pertaining to both the propagator and the recipient, time stamps at which the media was propagated and viewed, and so on.

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Patent Owner(s)

Patent OwnerAddress
CRACKLE INC10202 WEST WASHINGTON BOULEVARD CULVER CITY CA 90232

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Hall, Richard San Rafael, US 59 659
Hodgson, David Charles Alexander San Francisco, US 7 197

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