Automated management of brand rules for providing content
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United States of America Patent
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May 24, 2011
Grant Date -
Apr 10, 2008
app pub date -
Oct 6, 2006
filing date -
Oct 6, 2006
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Abstract
Automated assistance is provided for managing rules and/or guidelines regarding the usage of branded content for a project, e.g., an advertising campaign, event, signage, decoration, and the like. One or more queries regarding the project are presented to the user. Based on the user's responses to the queries, branded content that is approved for the project's intended use(s) is automatically identified and made available to the user. The determination of which digitized content (media objects) to provide to the user is based at least in part on brand rules and/or guidelines that can be relatively static or dynamically updated by the current user.
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