System and method for analyzing marketing efforts
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United States of America Patent
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May 3, 2011
Grant Date -
Mar 10, 2005
app pub date -
Jun 10, 2004
filing date -
Jun 10, 2003
priority date (Note) -
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Abstract
The present invention relates to a method and system for evaluating the cause and effect of advertising and marketing programs using card transaction data. In one embodiment, access is provided to voluminous card-holder transaction data detailing accurate-to-the-penny transaction amounts, twenty-four hour active customers, and a multi-year transaction history per customer. Furthermore, such data is captured in real-time, and due to the sample size, can provide granular, statistically significant information at a local level for client and merchant coverage.
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