Method and apparatus for delivering advertisements to mobile users
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United States of America Patent
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Jun 29, 2010
Grant Date -
Nov 22, 2007
app pub date -
Sep 20, 2006
filing date -
May 18, 2006
priority date (Note) -
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Abstract
Techniques for delivering advertisements and similar promotional messages to mobile users using USSD technology are disclosed. USSD provides session-based communication in which transactions occur only during a session. Advertisements may be delivered through USSD in several ways: by inserting a short text into a message in a mobile-initiated USSD session, by temporarily diverting a mobile-initiated USSD session toward an advertisement sub-session, by triggering a network-initiated USSD session the main purpose of which is the delivery of an advertisement, and by causing a mobile user to initiate a USSD session the main purpose of which is the delivery of an advertisement. Also disclosed is a process for inserting advertisements into USSD messages, a process for inserting advertisement sub-sessions into USSD sessions, and a process for delivering advertisements with network-initiated USSD sessions.
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