Methods and apparatus to monitor reception of programs and content by broadcast receivers
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United States of America Patent
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Sep 8, 2009
Grant Date -
Aug 31, 2006
app pub date -
Jan 25, 2006
filing date -
Jan 22, 1997
priority date (Note) -
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Abstract
Methods and apparatus to monitor reception of programs and content by broadcast receivers are disclosed. An example method disclosed herein to monitor reception of a broadcast program by a broadcast receiver located in a statistically selected site comprises retrieving an audience measurement data packet from the broadcast receiver in order to identify the broadcast program, detecting a code embedded in the broadcast program in order to identify the broadcast program, extracting a signature from the broadcast program in order to identify the broadcast program, identifying the broadcast program through use of a software agent, and selecting at least one of the audience measurement data packet, the embedded code, the extracted signature or the software agent to identify the received program.
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