Systems, methods, and computer program products for registering wireless device users in direct marketing campaigns
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Jan 9, 2007
Grant Date -
Jun 19, 2003
app pub date -
Dec 14, 2001
filing date -
Dec 14, 2001
priority date (Note) -
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Abstract
Systems, methods, and computer program products are provided that allow wireless device users to 'opt-in' to a direct marketing campaign by 'clicking on' a conventional advertisement displayed within a wireless device and register to receive future promotions via one or more direct marketing channels. Likewise, users can 'opt-out' of future direct marketing by 'clicking on' content displayed within various promotional content.
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