Method and system for enabling optional customer election of auxiliary content provided on detachable local storage media during access of primary content over a network and for collecting data concerning viewed auxiliary content

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 7047302
SERIAL NO

09452811

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Abstract

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Interactive or non-interactive primary content for which value is expected to be paid, is maintained in a contents database and accessed from a server station over a network. A customer database containing identifying information about persons accessing the system is maintained on the server side. When the customer accesses the server system over a network, the desired primary content is downloaded into the game console together with accessing identifying information about the client from the customer database. On the basis of the identifying information, auxiliary content, such as advertisements, is triggered for playback in the game console. Information concerning viewing of the auxiliary content is recorded and uploaded to the server. The playback record of the auxiliary content is used as a basis for billing the client and advertisers for valuable content. The auxiliary content is provided on a detachable storage medium such as a CD-ROM or a DVD.

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Patent Owner(s)

Patent OwnerAddress
SONY INTERACTIVE ENTERTAINMENT LLC2207 BRIDGEPOINTE PKWY SAN MATEO CA 94404

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Chatani, Masayuki Foster City, CA 84 2547
House, Andrew James Foster City, CA 2 86

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