Use of product viewing histories of users to identify related products
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United States of America Patent
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Jun 28, 2005
Grant Date -
Feb 14, 2002
app pub date -
Mar 29, 2001
filing date -
Sep 18, 1998
priority date (Note) -
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Abstract
Various methods are disclosed for monitoring user browsing activities that indicate user interests in particular products or other items, and for using such information to identify items that are related to one another. In one embodiment, relationships between products within an online catalog are determined by identifying products that are frequently viewed by users within the same browsing session (e.g., products A and B are related because a significant portion of those who viewed A also viewed B). The resulting item relatedness data is preferably stored in a table that maps items to sets of related items. The table may be used to provide personalized product recommendations to users, and/or to supplement product detail pages with lists of related products. In one embodiment, the table is used to provide session-specific product recommendations to users that are based on the products viewed by the user during the current browsing session.
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