Method for customer segmentation with applications to electronic commerce

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United States of America Patent

PATENT NO 6862574
SERIAL NO

09626887

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Abstract

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The customer segmentation software according to the present invention automatically finds or creates profiles of prototypical customers in a large e-commerce database. The software matches all existing customer data in the database to one or more of the prototypical customers. The resulting customer segmentation is an effective summarization of the database and is useful for a range of business applications. Applications of the customer segmentation system include the development of customized web sites, the creation of targeted promotional offers and the prediction of consumer behavior.

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Patent Owner(s)

Patent OwnerAddress
TERADATA US INC17095 VIA DEL CAMPO SAN DIEGO CA 92127

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Boerger, Ellen M Gainsville, GA 1 77
Cunningham, Scott W Mountain View, CA 2 774
Srikant, Sreedhar Smyrna, GA 8 621

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