Importance

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Abstract

A camera and method for promoting consumer loyalty for film developing services is provided. A promotional camera including a film door latch is provided to a consumer. The latch for opening the film door is available to the consumer on the outside body of the camera, but is rendered inaccessible by a deterrent mechanism, such as an adhesive label or the like. The promotional camera is returned to a retailer for servicing including, pre-winding of the film onto a film spool prior to use. In use, after each film exposure is taken, the film advance wheel is used to rewind a single frame of film into the original film cartridge. After all pictures have been taken, the consumer returns the camera with the rewound film intact to the retailer. The retailer removes the deterrent mechanism, opens the camera, removes the film cartridge, replaces the film cartridge with an unexposed film cartridge, pre-winds the film onto the film spool, replaces the deterrent mechanism and returns the now pre-loaded camera to the consumer.

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First Claim