Importance

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Abstract

A method and apparatus for changing the appearance of a display merchandiser so as to resemble the appearance of a particular object, the method and apparatus including providing a plurality of sheet-like members which are attachable to selected portions of the display merchandiser in a particular manner such that, when the sheet-like members are attached to the display merchandiser, such sheet-like members interact with the merchandiser and with each other to form a three-dimensional representation of the particular object. Each sheet-like member is shaped and dimensioned to represent the appearance of a portion of the particular object, some of the sheet-like members being attachable to at least some of the elongated support members associated with the display merchandiser and at least one of the sheet-like members being attachable to the uppermost shelf member of such merchandiser. In one embodiment of the present invention, some of the sheet-like members are foldable and assemblable around various elongated support members so as to substantially encircle the same, whereas in another embodiment at least some of the sheet-like members are adhesively attachable directly to the elongated support members. The present sheet-like members can be formed in a wide variety of different shapes and configurations to simulate the appearance of a wide variety of different objects such as a bottle, a spaceship, animal or cartoon characters, or any other envisioned representation and such sheet-like members can be constructed for use with a wide variety of differently shaped display merchandisers.

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First Claim