System and method for analyzing customer transactions and interactions
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United States of America Patent
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Dec 25, 2001
Grant Date -
N/A
app pub date -
Mar 10, 1999
filing date -
Mar 10, 1999
priority date (Note) -
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Abstract
A system and method is provided for analyzing customer behavior based on the time when those behaviors occur. This invention captures information about customer transactions and interactions over time, classifies customers into one or more clusters based on their time-based interactions and transactions, or both, and uses this classification to perform selected target marketing and cross-selling. This is performed by temporally tagging customer transactions and interactions, analyzing the tagged information to create temporal profiles, creating advertising campaigns aimed at the temporal profiles, triggering an advertising campaign, and analyzing the effectiveness of the advertising campaign.
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