System and method for measuring and storing information pertaining to television viewer or user behavior
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Sep 4, 2001
Grant Date -
N/A
app pub date -
Nov 20, 1997
filing date -
Nov 20, 1997
priority date (Note) -
Expired
status (Latency Note)
Importance
Abstract
A system for monitoring television viewer behavior, which comprises a signal receiving device, wherein said signal receiving device further comprises a monitoring device, for monitoring an occurrence of an event, wherein the event comprises a change of at least one of on/off status of said signal receiving device, a channel change, a volume change, a mute/unmute operation and a user interactive or non-interactive event or operation. The monitoring device generates a digital signal representative of at least one of on/off status of the signal receiving device, channel change, volume change, mute/unmute operation, and user interactive or non-interactive one of event and operation. The signal receiving device also comprises an event timing device for keeping a real-time record of event time occurrence and for generating a digital signal representative of event time occurrence. The signal receiving device also comprises a data latching device for one of latching and storing the digital signals generated by said monitoring device and said event timing device. The signal receiving device also comprises a database for storing the data latched or stored by said data latching device.
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Family
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