Method of delivering advertising through an interactive video distribution system
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United States of America Patent
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Jan 2, 2001
Grant Date -
N/A
app pub date -
Dec 14, 1998
filing date -
Dec 14, 1998
priority date (Note) -
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Abstract
An interactive video distribution system includes a plurality of interactive video subscriber units (22), a head end facility (54), and a video distribution medium (56). The head end facility (54) is configured to transmit advertisements (40, 42) in connection with an interactive video program (36) and receive requests from one of the subscriber units (22') to register the advertisements (40, 42) in a menu (116). In response to each of the requests, the head end facility (54) generates a entries (118, 144) associated with the advertisements (40, 42) in the menu (116). The menu (116) is communicated in a first video still image (134) to the subscriber unit (22') through the medium (56). The head end facility (54) is further configured to obtain a selection request for one of entries (118, 144) and provide supplementary advertising information (148) associated with the selected one of advertisements (40, 42) to the subscriber unit (22').
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