Importance

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Abstract

A product module adaptable for interlocking engagement with other similarly constructed modules to form a composite display assembly for merchandising products therefrom, each product module including at least one elongated product channel defined by a pair of laterally spaced upstanding side walls and a substantially planar product supporting floor portion extending therebetween, each product channel including a product graphic panel which is removably attachable to the front portion of each product channel via a wide variety of different constructional arrangements. Each product graphic panel is preferably dimensioned such that when it is attached to the front portion of a particular product channel, the graphic panel will substantially overlay the product identification and graphics associated with the lead product container positioned within that particular product channel. The present product modules may also optionally include an adjustable mechanism for adjusting the fore and aft position of such module relative to the front portion of an underlying support structure upon which the modules may rest. Still other optional features associated with the present product modules function to more effectively facilitate their utilization in a wide variety of different merchandising applications.

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First Claim