Importance

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Abstract

An apparatus for displaying merchandise. The apparatus comprises a carton having a bottom and first and second adjacent sides. The first side defines a hole. The apparatus further comprises an arm having a hinge edge and a mutually exclusive periphery edge, the hinge edge is hingedly connected to the first side. The arm has a packing position and an operable position and is movable from the packing position to the operable position. When in the packing position, the arm is positioned within the hole, and the periphery edge is connected to the first side in intermittent intervals thereby forming a perforation between the arm and the first side. When in the operating position, the arm is substantially parallel to the first side and substantially perpendicular to the second side, thereby projecting from the carton. Sill further, the arm has first and second portions. The first and second portions are hingedly connected along a fold line. The first portion is movable between an extended position and a folded position. A first tab is operably connected to the box and a second tab is operably connected to the arm. The first and second tabs are interlockable, thereby securing the arm in the operable position. A third tab is operably connected to the arm and is interlockable with the first and second tabs. The third tab is for securing the first portion in the folded position.

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First Claim