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Abstract

Methods for making promotional or advertising pieces containing pop-ups on a web-press by initially printing and die-cutting a continuous web of sheet material to produce an endless series of blanks, each extending transversely across the web and being arranged to create an identical piece or folder containing one or more pop-ups. A suitable adhesive pattern is applied to the web, usually closely following the die-cutting operation which cuts at least one tab and, if desired, contours one or more of the pop-up panels. Each blank contains a pair of front and rear basepieces, a pop-up panel and a tab-containing panel, either one or both of which panels includes an actuator section. Either the tab-containing panel or the tab is adhesively affixed to the undersurface of the pop-up panel, and the other is adhesively attached to the interior surface of the rear basepiece. The front basepiece swings open and carries with it the adhesively attached actuator section, pulling the pop-up panel away from the plane of the rear basepiece with its path of movement guided by the tab. Variations on the foregoing theme include the inclusion of two or more superimposed, staggered, or side-by-side pop-ups within a single promotional piece and/or the employment of a false backbone which determines the hinge line about which the front basepiece swings. A variety of particularly efficient methods of fabrication are illustrated for making such promotional pieces as a part of a web-press operation.

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First Claim