Panelist response scanning system
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
May 25, 1982
Grant Date -
N/A
app pub date -
Oct 21, 1980
filing date -
Oct 21, 1980
priority date (Note) -
Expired
status (Latency Note)
Importance
Abstract
A panelist response scanning system includes a plurality of product scanning units for location at respective stores, a targetable television system, a plurality of panelist identification means for identifying respective panelists, and a central processor for coupling to said product scanning units. The targetable television system head end transmits normal and substitute television program signals and signal substitution control signals to a plurality of panelist receiving stations. The control signals include panelist address signals corresponding to respective panelist identification means. Each panelist receiving station selectively substitutes substitute program signals in lieu of normal television program signals upon receipt of a respective panelist address signal. The product scanning units receive panelist identification from a purchaser of products from the respective store and receive product identification corresponding to such products and produce signals indicating the panelist and the product. The central processor responds to the product identification and panelist identification signals to provide an indication of panelist behavior in response to the normal and substitute programs.
First Claim
Family
International Classification(s)
Cited Art Landscape
Patent Citation Ranking
Recipient Email Address
Recipient Email Address
Comment
Recipient Email Address
Add to Portfolio(s)
To add this patent to one, or more, of your portfolios, simply click the add button.
This Patent is in these Portfolios:
Add to additional portfolios:
Last Refreshed On:
Changes done successfully