Use of Steganographically-Encoded Time Information as Basis to Control Implementation of Dynamic Content Modification

Number of patents in Portfolio can not be more than 2000

United States of America

APP PUB NO 20250119614A1
SERIAL NO

18982908

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A method and system for controlling implementation of dynamic content modification. The disclosure provides for using at least one steganographically-encoded timestamp in a media stream transmitted to a media client as a basis to determine a transmission delay for media-stream transmission to the media client, and for providing the determined transmission delay as a basis to facilitate control over whether to have the media client implement dynamic content modification. In addition, the disclosure provides for receiving respectively from each of various media clients a report indicating transmission delay determined for the media client based on such steganographically-encoded timestamp data, and using the transmission delays for the media clients to establish a dynamic-content-modification footprint that could be used to control whether, where, and to what extent dynamic content modification will be applied.

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Patent Owner(s)

Patent OwnerAddress
THE NIELSEN COMPANY (US) LLC85 BROAD STREET NEW YORK NY 10004

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Merchant, Shashank C Sunnyvale, US 60 751
Ropke, Benjamin J Rochelle, US 19 44
Stavropoulos, John S Edison, US 22 56

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