System and Method for Providing Customizable Checkout Experiences
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United States of America Patent
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Issued Date -
Mar 27, 2025
app pub date -
Sep 22, 2023
filing date -
Sep 22, 2023
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Abstract
Checkout flows enable retail brands to provide customized checkout experiences based on a customer's unique characteristics. A checkout flow includes the customer segmentation, flow selection, and metric generation stages. When a customer enters a checkout, a process begins to evaluate the customer's characteristics and categorize them into a customer segment. Each segment is served a different frontend, which is specified by the checkout flow identifier. The frontend includes a basic checkout experience, which is customized further by experience optimizers and business optimizers.
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