PREDICTING EXTERNAL BALANCE TRANSFER SYSTEM AND METHOD
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United States of America Patent
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Issued Date -
Mar 27, 2025
app pub date -
Oct 29, 2014
filing date -
Oct 29, 2014
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Abstract
A system and method for determining a likelihood of response to a Balance Transfer (“BT”) offer includes developing a pattern recognition model based on BT response information contained in tradeline level data that has external tradeline information of a plurality of customers of a host financial institution, applying the pattern recognition model to the external tradeline information of the customers to determine a probability of whether the external tradeline information indicates that an BT offer was accepted by a customer, developing an overall customer account level model based on desired historical account behavior, applying the account level model to historical account behavior information of the customers to determine a likelihood of whether each customer will accept a BT offer from an external financial institution, and ranking the customers based on the determined probability and the likelihood that each customer would accept a BT offer from an external financial institution.
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