SYSTEMS, METHODS, AND ARTICLES OF MANUFACTURE TO MEASURE ONLINE AUDIENCES
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United States of America
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Issued Date -
Mar 13, 2025
app pub date -
Nov 22, 2024
filing date -
Nov 22, 2024
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Abstract
Methods and apparatus to monitor media content at a content display site are described. An example apparatus includes processor circuitry to execute computer readable instructions to: estimate a first audience size associated with unmeasured locations based on distributed census-based page views and a measured panel data; generate a virtual panel based on the first audience size to enable more accurate estimation of traffic from the unmeasured locations by weighting second panelists associated with the unmeasured locations and reweighting a subset of the second panelists; and determine additional activity not represented by the measure panel data; and calculate an online audience based on a measured location audience, the virtual panel, and the additional activity.
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