AUTOMATED DIGITAL ADVERTISEMENT REPLACEMENT
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United States of America
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Issued Date -
Feb 20, 2025
app pub date -
Nov 1, 2024
filing date -
Nov 1, 2024
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Abstract
Systems, devices, and automated processes are described to automatically replace digital advertisements, for example swapping wasted ad slots in a media program. Systems and automated processes may provide identifiers describing advertisements to a playback device, receive an identifier from the playback device indicating an encountered advertisement, determine saturation of the playback device based on the received identifier, replace the identified advertisement. Replacing the identified advertisement may include identifying an advertiser corresponding to the identified advertisement, identifying a different advertiser and a replacement advertisement corresponding to the different advertiser, and transmitting an identifier for the replacement advertisement to the playback device.
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