SYSTEM AND METHOD FOR MEASURING EFFECTIVENESS OF ADVERTISEMENT DISPLAYS
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United States of America
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Issued Date -
Dec 26, 2024
app pub date -
Sep 4, 2024
filing date -
Sep 4, 2024
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Abstract
Systems and methods for measuring effectiveness of advertisement displays in public areas. A smart sensor box is connected to the display screen incorporating cameras to capture images of the vicinity of the display and individuals within it. A location sensor captures the location of the display. A processing unit identifies and profiles individuals viewing the display based on data captured by the cameras and the location sensors. A communication interface transmits processed data to a central hub and receives feedback from the central hub. The central hub analyses display engagement and profiles of individuals for measuring the effectiveness of the advertisement being displayed and provides feedback for updating the display.
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