DETERMINING EXPOSURES TO CONTENT PRESENTED BY PHYSICAL OBJECTS

Number of patents in Portfolio can not be more than 2000

United States of America

APP PUB NO 20240370899A1
SERIAL NO

18635691

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Abstract

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Systems and methods are described herein for determining user exposures to content, such as content presented by physical objects (e.g., advertisements on billboards). The systems and methods may determine a probability (an “exposure probability”) that a user has viewed or consumed content, information, or other visual media presented by a physical object, such as a billboard, vehicle, sign, or other structure, and provide the determined probability to various attribution systems, such as systems that attribute user engagements (e.g., store visits, app downloads, website visits, product purchases, and so on) to earlier content exposures.

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Patent Owner(s)

Patent OwnerAddress
FOURSQUARE LABS INCNEW YORK NY 10010

International Classification(s)

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  • 2024 Application Filing Year
  • G06Q Class
  • 8001 Applications Filed
  • 450 Patents Issued To-Date
  • 5.63 % Issued To-Date
Click to zoom InYear of Issuance% of Matters IssuedCumulative IssuancesYearly Issuances202420250255075100

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Chua, Jack Seattle, US 6 45
Shim, David Seattle, US 18 949
Waldron, Elliott Seattle, US 10 101

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Citation count rangeNumber of patents cited in rangeNumber of patents cited in various citation count ranges1101755601 - 1005001000150020002500300035004000450050005500600065007000750080008500900095001000010500110001150012000

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