DYNAMIC SHORT-FORM VIDEO TRAVERSAL WITH MACHINE LEARNING IN AN ECOMMERCE ENVIRONMENT

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United States of America Patent

APP PUB NO 20240348849A1
SERIAL NO

18632427

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Abstract

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Disclosed embodiments provide techniques for dynamic short-form video traversal with machine learning in an ecommerce environment. A graph structure associated with a library of short-form videos is accessed and customized in a back-end environment based on products for sale on a website. One or more of the customized short-form videos from the library are rendered to one or more users, along with an interactive overlay and an ecommerce environment. As the video is viewed, video consumption behavior data is collected and analyzed by a machine learning model. The machine learning model determines one or more next short-form videos from the graph structure for the user to view, based on sales goals, video consumption behavior data, and interaction with the user. The machine learning model can synthesize additional short-form videos and insert them into the graph structure in order to enhance viewer engagement and product sales.

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Patent Owner(s)

Patent OwnerAddress
LOOP NOW TECHNOLOGIES INCSAN MATEO CA

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Arora, Vishal Walnut Creek, US 13 11
Zhuang, Ziming Palo Alto, US 18 303

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