COMPUTER-BASED IDENTIFICATION AND PRESENTATION OF VIRTUAL WORLD ADVERTISEMENTS
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United States of America Patent
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Issued Date -
Sep 19, 2024
app pub date -
Mar 14, 2023
filing date -
Mar 14, 2023
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Abstract
In an approach to improve enhancing advertising effectiveness in a virtual environment, embodiments identify placement context for an identified advertisement in a predetermined area in a virtual world based on received advertisements, visual data from a user, identified contextual data, and the identified objects in the predetermined area. Further, embodiments associate the advertisement and the placement context with a priming event or an object, wherein the object is an object associated with the advertisement, and select, for the user in the virtual world, a timing and position of the priming event or the object in a presentation window. Additionally, embodiments present, by a client computer through a user interface, the priming event or the object when the user is within the presentation window.
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