SYSTEM AND METHOD FOR ESTIMATING ADVERTISEMENT IMPRESSIONS NEEDED TO DETECT SALES LIFT
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United States of America Patent
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Issued Date -
Aug 1, 2024
app pub date -
Jan 26, 2024
filing date -
Jan 31, 2023
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Abstract
Systems and methods for estimating advertisement impressions needed for detecting sales lift are disclosed. In some embodiments, based on an impression estimation request received from a computing device, a disclosed system determines an item set including items proposed to be advertised with an advertising campaign, and a time period proposed for the advertising campaign. Based on at least one model and historical transaction data associated with the item set, control sales data in the time period is computed for the item set without the advertising campaign. Based on a trained model and additional data associated with the item set, the system computes a number of impressions needed to detect a target sales lift compared to the control sales data in the time period for the item set with the advertising campaign. Based on the number of impressions, the system generates and transmits estimated impression data to the computing device.
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