METHODS, APPARATUS AND ARTICLES OF MANUFACTURE TO PROVIDE SECONDARY CONTENT IN ASSOCIATION WITH PRIMARY BROADCAST MEDIA CONTENT

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United States of America Patent

APP PUB NO 20240233737A1
SERIAL NO

18443302

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Example methods disclosed herein include accessing a secondary content schedule based on one or more watermarks detected in primary media content, the secondary content schedule to identify (i) one or more secondary content items and (ii) one or more first time values associated with the one or more secondary content items. Disclosed example methods also include comparing the one or more first time values associated with the one or more secondary content items in the secondary content schedule to second time values provided by a clock to determine whether to present a first one of the one or more secondary content items, the second time values based on a timestamp associated with the one or more watermarks detected in the primary media content. Disclosed example methods further include causing a media presentation device to display the first one of the secondary content items according to the secondary content schedule.

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Patent Owner(s)

Patent OwnerAddress
THE NIELSEN COMPANY (US) LLC85 BROAD STREET NEW YORK NY 10004

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Besehanic, Jan Tampa, US 146 3117
Harkness, David Henry Wilton, US 6 298
Ramaswamy, Arun Tampa, US 262 10305
Samson, Jerome Belleair, US 14 633
Srinivasan, Venugopal Palm Harbor, US 207 5897
Topchy, Alexander Pavlovich New Port Richey, US 31 1087

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