SYSTEMS AND METHODS FOR BEHAVIOR BASED MESSAGING
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United States of America Patent
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Jun 6, 2024
app pub date -
Dec 29, 2023
filing date -
Feb 27, 2019
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A system including one or more processors and one or more non-transitory computer-readable media storing computing instructions that, when executed on the one or more processors, cause the one or more processors to perform: calculating a first user propensity score to take first actions and a second user propensity score to take second actions based on at least one feature vector of historical data of a user; using the first user propensity score to place the user into a first segment; using the second user propensity score to place the user into a second segment different than the first segment; and facilitating a display of one or more selectable elements of a GUI for the user based on the first segment and the second segment. Other embodiments are disclosed.
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