DYNAMICALLY SCHEDULING NON-PROGRAMMING MEDIA ITEMS IN CONTEXTUALLY RELEVANT PROGRAMMING MEDIA CONTENT
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United States of America Patent
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Issued Date -
Feb 22, 2024
app pub date -
Jun 13, 2023
filing date -
Jan 9, 2018
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Abstract
A system is provided that extracts contextual keywords from contextual data of programming media content based on a mapping of the contextual data of the programming media content with stored keywords or event information associated with semantics of the programming media content. A plurality of potential non-programming media items is determined from a plurality of non-programming media items for a plurality of users, based on a match between a sentiment type of each of the plurality of non-programming media items and the extracted contextual keywords. Based on a set of constraints, a schedule for insertion of a potential non-programming media item is generated at a candidate spot in the programming media content at run time.
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