Methods and apparatus for multi-television measurements

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 12058399
APP PUB NO 20230403422A1
SERIAL NO

18455431

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Conventional television audience measurements are made with diaries or by imaging the area in front of a television and trying to identify the people in the images watching television. Unfortunately, diaries are only accurate if the audience members record entries in them, and image-based techniques are intrusive. The present techniques address these problems by using a viewer's wearable device to measure a viewer's proximity to a television. The wearable device emits or receives low-power beacon signals; measurements of the signal strength are used to calculate the viewer's distance to the television. If the viewer is close enough to the television and the television is on, the viewer may be engaged with the content on the television. This system is simple, non-intrusive, and can used to measure engagement with each television in a multi-television household.

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Patent Owner(s)

Patent OwnerAddress
TVISION INSIGHTS INCCAMBRIDGE MA

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Crabtree, Joseph Collingswood, US 3 1
Dai, Wei Woburn, US 144 992
Liu, Yanfeng Astoria, US 23 54
Radkiewicz, Sara Somerville, US 2 1
Schiffman, Daniel New York, US 2 1
Sidhu, Inderbir Lexington, US 7 42

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