Analysis System for Advertising Effectiveness
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United States of America Patent
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Issued Date -
Nov 30, 2023
app pub date -
Jan 17, 2023
filing date -
May 26, 2022
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Abstract
The present invention discloses an analysis system for advertising effectiveness comprising a user data receiving module, a merchant visiting data analysis module and an advertising effectiveness processing module. The user data receiving module derives a target advertising audience data cluster from first raw data which are advertisement data before the advertisement is advertised. The merchant visiting data analysis module sorts a merchant visitor data cluster from second raw data which are advertisement data after the advertisement is advertised. The advertising effectiveness processing module is connected to the user data receiving module and the merchant visiting data analysis module and derives an overlapping proportion of the visitor amount.
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