DETERMINING INCREASED VALUE BASED ON HOLDOUT IMPRESSIONS
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United States of America Patent
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Issued Date -
Oct 19, 2023
app pub date -
May 7, 2018
filing date -
May 7, 2018
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Abstract
A system receives a first plurality of impressions associated with a first set of features. Labels for the first plurality is generated based on the first set of features. A machine learning model is trained based on the first set of features and the labels. A second plurality of impressions associated with a second set of features is received. A first estimated probability measuring conversion likelihood when impression delivery occurs is generated based on applying the second plurality and the second set of features to the model. A plurality of holdout impressions associated with a third set of features is identified. A second estimated probability measuring conversion likelihood when impression delivery is withheld is generated based on applying the plurality of holdout impressions and the third set of features to the model. Increased valued (e.g., lift) is estimated based on subtracting the second estimated probability from the first estimated probability.
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