Collection Analysis and Use of Viewer Behavior
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United States of America Patent
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Issued Date -
Sep 28, 2023
app pub date -
Nov 28, 2022
filing date -
Feb 9, 2016
priority date (Note) -
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Abstract
Aspects discussed herein relate to systems, apparatuses, and methods to determine when a user remains engaged or stops paying attention to a content item. In response, a snapshot of the user's activity and environment may be obtained to ascertain the reason the user stopped paying attention. If the user stopped paying attention as a result of being uninterested in the content item, the system may replace the content item, such as an advertisement, with a different content item to regain the user's attention. Further, demographic information and the user's interests may be updated for use in scheduling future content items.
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