METHODS AND APPARATUS TO MEASURE EXPOSURE TO BROADCAST SIGNALS HAVING EMBEDDED DATA

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United States of America Patent

APP PUB NO 20210344368A1
SERIAL NO

17373119

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Abstract

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Example methods and apparatus to measure exposure to broadcast signals having embedded data are disclosed. Example meters disclosed herein are to decode a watermark from a first audio signal to obtain an identifier of a broadcast station, and query a data structure based on (i) the identifier of the broadcast station obtained from the watermark and (ii) a location, the query to obtain a transmission frequency of a broadcast signal corresponding to the audio signal. Disclosed example meters are also to tune a radio to the transmission frequency of the broadcast signal, and compare the first audio signal with a second audio signal from the radio to verify an identity of the broadcast station.

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Patent Owner(s)

Patent OwnerAddress
THE NIELSEN COMPANY (US) LLC85 BROAD STREET NEW YORK NY 10004

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Khavasi, Girish Lake Hiawatha, US 10 9

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