Systems and methods for delivering in-application messages
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United States of America Patent
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Aug 15, 2023
Grant Date -
Mar 25, 2021
app pub date -
Dec 7, 2020
filing date -
Mar 27, 2019
priority date (Note) -
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Abstract
Systems and methods for presenting an in-application message to a user of a software application make use of trigger conditions that occur on remote servers. When a remote server notes the occurrence of activity relating to a user that comprises a trigger condition, the remote server sends information about the activity to a customer engagement service. The customer engagement service causes a push notification to be sent to a user's computing device that is running a software application. Receipt of the push notification causes a campaign within the software application to log a trigger condition as satisfied, which in turn causes the campaign to present the user with an in-application message.
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