METHOD FOR PREDICTING EFFICACY OF A STIMULUS BY MEASURING PHYSIOLOGICAL RESPONSE TO STIMULI
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United States of America Patent
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Issued Date -
Jan 28, 2021
app pub date -
Oct 1, 2020
filing date -
Aug 26, 2014
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Abstract
Methods are disclosed for determining an efficacy of a stimulus based on one or more measurable physiological responses to one or more stimuli including one or more stimulus features. Data is acquired on physiological responses of a group of one or more subjects to presentation of one or more stimuli including one or more stimulus features. The data on the one or more physiological responses of the one or more subjects is correlated with the presentation of the one or more stimulus features included in the one or more stimuli. The correlated data on the one or more physiological responses are associated with a separately-determined efficacy of the one or more stimuli to form a stimulus efficacy model. From this information, a projected efficacy of a stimulus is determinable by comparing one or more subsequently-measured physiological responses to the stimulus with the stimulus efficacy model.
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