Processor systems to estimate audience sizes and impression counts for different frequency intervals
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United States of America Patent
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Jul 26, 2022
Grant Date -
Oct 3, 2019
app pub date -
Apr 2, 2019
filing date -
Apr 2, 2018
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Abstract
Processor systems to estimate audience sizes and impression counts for different frequency intervals are disclosed. An example processor system includes a memory management unit (MMU) to assign requests from computing devices indicative of accesses to media to a first block of memory and to assign user-identified impression data corresponding to user-identified impressions to a second block of memory. The processor system including an arithmetic logic unit (ALU) to determine multipliers relating a first probability distribution for the user-identified impressions to a second probability distribution for census impressions. The multipliers based on probability constraints defined by weighted probabilities associated with the second probability distribution, where different ones of the probabilities weighted based on estimated populations for corresponding ones of the different demographics. The ALU to determine a plurality of census impression counts associated with the census impressions based on the multipliers.
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