Methods and apparatus to measure exposure to broadcast signals having embedded data
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United States of America Patent
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Jun 23, 2020
Grant Date -
Jun 13, 2019
app pub date -
Dec 3, 2018
filing date -
Jun 28, 2017
priority date (Note) -
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Abstract
Example methods and apparatus to measure exposure to broadcast signals having embedded data are disclosed. An example broadcast signal exposure meter includes a first decoder to obtain an identifier of a broadcast station from an audio signal output by an end user broadcast receiver, a radio to tune to a broadcast signal from the broadcast station associated with the identifier of the broadcast station, a second decoder to obtain embedded data from the broadcast signal, the embedded data representing media contained in the broadcast signal, and an interface to provide the embedded data to a server, the server to determine audience measurement information for the media based on the provided embedded data.
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