SOCIAL NETWORK CONTENT ITEM FEDERATION BASED ON ITEM UTILITY VALUE

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United States of America Patent

APP PUB NO 20190005518A1
SERIAL NO

16110540

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Abstract

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Systems and methods for federating social network content items include determining an engagement value for content items based on previous interactions with content items from first and second content item sources stored in an electronic data storage, certain content items having selection metrics and value metrics according to varying selection schemas and a value schema. A utility value is generated for each of the at least some of the content items, the utility value including an engagement component and a monetary component. A user device displays the content items in an order based on the utility values.

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Patent Owner(s)

Patent OwnerAddress
MICROSOFT TECHNOLOGY LICENSING LLCONE MICROSOFT WAY REDMOND WA 98052

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Chen, Bee-Chung San Jose, US 48 495
Hartman, Joshua Daniel Mountain View, US 13 143

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