Digital data insertion apparatus and methods for use with compressed audio/video data

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United States of America Patent

PATENT NO 10681399
APP PUB NO 20180152742A1
SERIAL NO

15880227

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Abstract

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Methods and apparatus for inserting audience measurement data or interactive data into a compressed data bitstream are disclosed. An example apparatus disclosed herein includes a parser to access compressed audio data packets from a compressed data bitstream, a time shifter to time shift the compressed audio data packets in data frames of the compressed data bitstream to occupy locations of the data frames from which skip bytes are eliminated, and an inserter to insert at least one of audience measurement data or interactive data into auxiliary data fields of the data frames that increase in size due to the time shifting the compressed audio data.

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Patent Owner(s)

Patent OwnerAddress
CITIBANK N A388 GREENWICH STREET NEW YORK NY 10013

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Ramaswamy, Arun Tampa, US 262 10305
Srinivasan, Venugopal Tarpon Springs, US 207 5897

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